The Stanford Web Credibility Project: Part of the Stanford Persuasive Technology Lab our goal is to understand what leads people to believe what they find on the Web. We hope this knowledge will enhance Web site design and promote future research on Web credibility. This page lists some guidelines for Web Credibility.

I’ve got a new project using prototype for this effect (including linking) but may switch over to a unified js approach, jquery seems to be the best bet for that.

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