It’s Only a Meal

Seriously, 1,000 Kottke words to describe the merits of a flash-based online reservation scheme for an NYC restaurant. It’s about the food, the experience of eating and being served - not about the experience to get a reservation - that matters. Scrap the lame setup and just take a reservation and serve great food. If you checked out the Thomas Keller interview on Charlie Rose you heard one constant theme - simplicity and perfection. Sounds like the Momofuku reservation system is neither - so take a step back and simplify.