…Of Apples and iPhones

Today’s Apple announcement of “if it works in Safari, it works on the iPhone” is both a call to action and an affirmation of effort. Web apps have come into there own in most respects, and this movement away from complied to web will force the hand of many who have held out thus far. It also positions those companies that understand how the web works and the power of social/community/collaborative products at the front of a very long line of interested parties.

Among those rejoicing the announcement are Jason Fried and the 37signals crew. Hells yeah indeed Jason. (Be advised the comments on that post have the makings of a flamewar over the merits of objective-c versus web2.0, pointless meandering ensues…) I assume you will see simlar posts and pronouncements from across the web, including Google, Yahoo and other powerhouses, I look forward to seeing the response once people get a chance to digest and connect some of the dots.

On a technnical note, I hope Apple’s assertion that there would be no SDK is an overstatement. Please, give us all some design guidance and/or assets to truly “match the look of the phone”.